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Mallory Busch is ThinkCERCA's Audience Engagement Manager. A graduate of Northwestern University, Mallory came to ThinkCERCA from stops in audience strategy at TIME magazine and news applications development at Chicago Tribune and The Texas Tribune. She holds degrees in Journalism and International Studies, and was a student fellow at Knight Lab in college.
Mallory codes, writes, and works on marketing strategy. She built ThinkCERCA's classroom planning tool and lends her journalism experience to writing each #CERCAtheNews. She believes that web development and audience development go hand-in-hand, and her most cumbersome challenge is learning to reuse the Oxford Comma.