In a 2013 report, McKinsey's Education Practice concluded that each year the global economy could add between $900 billon and $1.2 trillion by utilizing student data in education. Despite their finding, and other similar research, the public continues to express concern about tracking student data. In recent years, Americans repeatedly expressed concerns about privacy, security, and the misuse of data.
Eileen Murphy Buckley, founder and CEO of ThinkCERCA discussed data analytics with The Atlantic recently:
"There’s this dream that we will have data that will make everything adaptive, and that thinking humans won’t have to do anything anymore,” she says. “I’m not there—it’s like thinking you could successfully automate a sales force. Even if you’re doing a lot of data-tracking, you still need a thinking human to interpret it."