For businesses trying to solve tough challenges (like the ones facing our education system), the traditional startup route isn't necessarily an option, as Huffington Post pointed out in a recent post.
In a country that increasingly evaluates entrepreneurs in game show format (along with singers, chefs, designers, dieters, lovers, fill-in-the-blank), how can socially responsible startups ever capture the public's attention?
In response, ThinkCERCA COO shared her thoughts on ThinkCERCA and the direction it took to tackle education's big and very real problems.
To solve a massive problem like literacy, we needed to build a simple solution for a complex problem," Ross explains. "Some people wanted us to either be a content lesson publisher or a platform of tools. Impact Engine gave us the confidence to build both. And because we took that hard road, it's the only thing allowing us to scale, reach more students, and help schools achieve the only thing in this business that matters the most: student outcomes.
Claire has spent her career managing content creation of every possible sort, from print textbooks to marketing collateral to a travel blog. Having worked with major educational publishers and mobile companies, she brings project management and editorial expertise to her role at ThinkCERCA.
Claire has a degree in journalism from Northwestern University and a PMP certificate from the Project Management Institute.